App · Pre-launch
Snowball
Mengya showed me that a conversation can create insight without creating retention. I shifted toward a utility product that helps people turn clarity into continued action.
The complete iOS app is ready to try but has not launched publicly
Problem
Goal-oriented conversations often end at clarity, without persistent support for long-term goals, daily actions and feedback.
Hypothesis
Let conversation understand the user and break down goals, then use a persistent tool structure to carry action and create a reason to return.
What I did
- 01
Redefined the product from Mengya’s retention problem instead of optimizing the old conversation
- 02
Completed product definition, PRD, logic framework, interface design and business model
- 03
Moved the product to a working iOS build available through TestFlight
Evidence
Decision
Stop asking conversation to carry the whole experience: AI handles understanding and decomposition, while product structure carries goals, actions and feedback.
My scope
- Product definition
- PRD
- Logic framework
- Interface design
- Business model